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Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics.
A critical analysis of Customer Relationship Management from strategic perspective Jayashree Senior Lecturer Faculty of Management
InHouse Perspective is the online information resource for general counsel and their teams developed by the International Bar Association. Emailed directly to its ...
International Journal of eEducation, eBusiness, eManagement and eLearning, Vol. 1, No. 1, April 2011 Abstract—Customer relationship management (CRM) has
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Management Systems International (MSI), a Tetra Tech company, is a USbased international development firm that specializes in designing, implementing and evaluating ...
enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow; increased value from your existing customers ...
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management ...
Customer Relationship Management (CRM) is a process companies use to understand their customer groups and respond quickly—and at times, instantly—to .
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